Impatience can be a problem with many things in life and that can easily include using Internet search engines. Regardless of the engine chosen, it is always vital to have a website listed on the first page of search results if you are looking for volume. The actual statistics bear this out significantly. Most web researchers have a good idea of what they after when they submit the keyword, resulting in approximately nine out of ten searchers clicking first on a first-page link. The falloff between page one and page two is massive, and any location past the third page will yield very sparse results. At issue is what websites are after in terms of rank, as website managers are usually divided between the number of clicks versus quality of the clicker.
Top Three Ranks on Page One
Statistics are glaring with ranks on the first page. The top three ranking positions get the biggest share of click responses for each particular keyword search. Almost 80% of traffic clicks on one of the three top spots. Among those three, almost 60% click on the top rank. This way there is such competition when bidding on keywords because each search entry gets its own rank page. Once again, the differential between top rank and second rank is big as well. The second-ranked URL receives just under 15% while the third rank on page one of a keyword search yields just under 10% on average. This is a major adjustment for websites after quantity clicks instead of quality clicks.
The final result of what page rank studies show is that the particular keyword can matter considerably. There is an old adage in all businesses that you are last if you are not first, which really applies to search engines. Effective SEO relies on choosing keywords that are most commonly used in association with the particular product or industry being advanced. In fact, selecting solid keywords that produce regular high-ranking results is how many startup digital businesses have grown continually over the past decade. Your SEO strategy is not just a method of advertising your business. It can be the difference between being a highly profitable company and barely staying alive in an industry marketplace.